What is cume in radio

How do you calculate CUME?

Average Daily Cume Composition is calculated by dividing the target Cume Persons by total P6+ Cume Persons. The average number of different persons exposed to an encoded station for at least five minutes in a quarter-hour per week.

What is reach in radio?

Similarly, for radio, RAJAR defines the weekly reach of a radio station as the number of people who tune into a radio station for at least 5 minutes (within at least one 15 min period) in a given week. Reach is an important measure for the BBC, which is funded by a mandatory licence fee.

What does Aqh mean in radio?

Nielsen Average Quarter Hour

How radio ratings are determined?

There are radio ratings services, like Arbritron, and Nielsen. The company polls a certain number of radio listeners in a certain region. Then by statistical analysis, the ratings firm, extrapolate the results of the survey, and determine how many people in the region are listening to each individual radio station.

How is Rajar calculated?

The answer is that audiences are measured through a weekly survey, using a special diary, drawn up by Rajar – the official radio research body, owned by the BBC and commercial stations. … “They select the homes by postcode, so we can accurately measure more than 300 local and national stations.”

What is a PPM market?

The Portable People Meter (PPM), also known as Nielsen Meter, is a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed or listening to individual radio stations and television stations, including cable television.

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Are radio ads worth it?


Since you’re getting to a massive amount of consumers with only one ad, the relative costs of said ad will diminish with each exposure. In fact, according to a joint study between Nielsen and Catalina Solutions, every $1 spent on radio ads brings a $12 increase in sales.

What are radio impacts?

Impacts. Impacts are the gross number of opportunities to hear (OTH) an ad. In terms of radio research, one impact is one person’s listening to one spot. These are added together to give total impacts for an advertising campaign, or total impacts for all commercial airtime on a certain station.

Is advertising on radio effective?

Radio ads typically run in 15-, 30-, and 60-second increments. Even a very short ad can be very effective. … It generally takes at least three exposures before someone will even notice your advertising message, and additional exposures for them to remember and act on it.

What does p1 mean in radio?

P1 is a radio term for someone who is a huge fan. Most of the time radio people use this as an impersonal term to describe their listeners. The Chio Shila and Tingle Show are taking the term “P1” and making it mean something.

How does a Nielsen meter work?

These audio measurement meters are used in 48 of the largest markets in the U.S. PPM panelists carry their meters throughout the day, and the meters record the audio they listen to. Nielsen uses the data to produce local ratings reports for each market, which it delivers monthly.

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What is cumulative reach?

Cumulative reach: The audiences accumulate over the time. The number of individuals within the TG who are exposed to the medium or vehicle over a certain period of time. Total time = Total average minutes (universe) x Universe.

How does a radio station make money?

Terrestrial radio stations do not charge their listeners for the product they create and distribute. Instead, they make a profit from the ads they sell, the special events they hold, the syndication of their most popular shows and in some cases the special services they can provide to other radio stations.

What is average minute audience?

Average Minute Audience “AMA”: The average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration.

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